Vlad Alexa

With over 20 years of software development experience — including more than 15 years deeply embedded in the Apple ecosystem — I’ve built a career defined by craft, continuity, and impact.

My open-source work laid early foundations: the Apache2Triad WAMP stack (2004) reached 569,136 downloads, and MagicPrefs for macOS (2009) exceeded 495,895 downloads, establishing my reputation for user-focused, technically ambitious tooling.

I began in the early 2000s as a freelance and open-source PHP developer before transitioning fully to Apple platforms in 2007, mastering Objective-C and building macOS and iOS applications for a decade. From 2017 onward, my work has centered on Swift and SwiftUI, where I’ve delivered large-scale production apps and guided teams through modernisation and adoption of new frameworks.

After relocating to the UK in 2014, I shifted from freelancing and personal projects to senior iOS engineering roles, progressing to engineering leadership by 2022. I now focus on long-term engineering leadership, combining hands-on technical depth with direction-setting, mentorship, and cross-functional collaboration.

As Engineering Lead at Ballys Interactive (2024–Present), I lead iOS and Android teams with empathy and a focus on sustainable progress. I mentor individuals, promote self-organization, and advocate for best practices cultivated over two decades of engineering.

Previously at Hedgehog Lab (2021–2023), I worked on a leading UK banking app and played a key role in delivering the CGX Fitness app using fully async/await SwiftUI. At Fleetondemand (2019–2021), I pioneered one of the earliest large-scale pure SwiftUI consumer apps, proving the viability of the new technology.

My tenure at RotaCloud (2018–2019) involved single-handedly developing the iPad Terminal kiosk app and establishing shared API libraries. Earlier at The Distance Agency (2016–2017), I bridged the gap between Objective-C maintenance and new Swift development, coordinating juniors and refining iOS pipelines.

Prior to full time senior iOS roles in the UK i have worked as a contractor and worked on personal projects, notable client products being the Mobee Magic Numpad and the SFO Mobile / San Francisco Airport app.

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